Sajindas Devidas - Digital Product Designer

Project Overview

DoPotluck streamlines the planning and coordination of your next social gathering by putting customizable features, from invitations to pictures, at your fingertips so you can focus on fun with friends instead of logistics.

Target Audience

All users who prefer having get togethers.

My Role

Product Owner, UX Researcher, UX Designer, Frontend Developer

Tools

Sketch, Invision, Adobe Photoshop, Illustrator, Post-it Notes, & White Board

Team

1 Lead Designer & 1 Developer

Timeline

8 Months

Problem Statement

Users struggle to coordinate potluck events efficiently, resulting in confusion and disorganized gatherings.
Existing solutions lack a centralized platform for managing invitations, contributions, and event details.
Users find it challenging to keep track of what others are bringing, leading to duplicate items or insufficient variety.
There is a need for a user-friendly app that streamlines potluck event planning and enhances collaboration among participants.

Design Process

Alignment Sessions

Understand the gaps and flaws in the existing potluck event planning.
Identified gaps in the apps available in the market.
Facilitated alignment sessions with potential users to gather insights, pain points, and user expectations.

White Board Sessions

Conducted brainstorming sessions with the project team to generate ideas for the website redesign.
Sketched rough wireframes and discussed potential design solutions to address the identified problem statements.
Prioritized features and functionalities based on user needs and business goals.

Competitor Analysis

Analyzed competitor websites to identify industry best practices and benchmark against existing website.
Conducted a heuristic evaluation to assess usability issues and identify areas for improvement.
Identified key features and design elements that could be incorporated from competitor websites.

Design Process

Information Architecture

It provides a structured and organized framework.
Improved User Experience
Seamless Navigation
Consistency and Scalability

Design Process

Wireframing

Visualize Conceptual Ideas
Efficient Communication and Collaboration
Focus on Functionality and User Experience
Cost and Time Savings
Iterative Design and Feedback Incorporation

Design Process

Final Designs

Created a visual design language that reflects T.D Williamson's brand identity and aligns with modern design trends.
Designed high-fidelity mockups, incorporating the new visual elements and typography.
Ensured consistency in the use of color, typography, and imagery across the website.

Learnings & Take Away

User research and feedback are essential for understanding user needs and expectations.
Conducting a comprehensive competitor analysis helps identify industry best practices and potential areas for improvement.
Collaboration and whiteboard sessions facilitate idea generation and alignment among project team members.